MTV TAKES OVER MONDAY NIGHT AS “THE HILLS” SCORES 3.7 P12-34 RATING W18-24 Delivered 13.5 Rating And “The Hills After Show” Earned 2.8 P12-34 Rating “The Hills” Season 4-to-date

* On 10/20/08, “The Hills” averaged a 3.7 P12-34 rating, increasing 22% vs. the prior four episode average & making it the highest rated telecast so far this season.
* Among W18-24, “The Hills” averaged an impressive 13.5 rating, growing 61% vs. the prior four episode average.
* The telecast ranked #1 among non-sports telecasts for the night (8PM-11PM) among P12-34 versus all cable competition.
* Season 4-to-date, “The Hills” has reached over 50 million total viewers (P2+) on MTV, with over 26 million from our P12-34 core.
* “The Hills After Show” delivered a 2.8 P12-34 rating, increasing 44% vs. last week’s After Show.
* W18-24 achieved the highest ratings with an impressive 11.3 rating, growing 72% vs. last week’s After Show.
* “The Hills After Show” ranked #2 among non-sports telecasts for the night (8PM-11PM) among P12-34 versus all cable competition.

“The Hills” was created by Adam DiVello. Liz Gateley, Adam DiVello and Sean Travis serve as Executive Producers.

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries — giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space – delivering 90% more streams than in 2006. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.