Diesel Box Office Presents "Away We Go" Starring John Krasinski and Maya Rudolph

Diesel Box Office Presents “Away We Go” Starring John Krasinski and Maya Rudolph

Diesel Box Office Presents “Away We Go”

WHAT: DIESEL BOX OFFICE, the cult film screening series for independent and avant-garde cinema, is proud to announce advance screenings of Focus Features’ Away We Go as the first in the popular series for 2009.

Exploring the comedic twists and emotional turns in one couple’s journey across contemporary America, Away We Go is the new movie from Academy Award-winning director Sam Mendes, from the first original screenplay by novelists Dave Eggers & Vendela Vida, and featuring music by singer/songwriter Alexi Murdoch.

Longtime (and now thirtysomething) couple Burt (John Krasinski) and Verona (Maya Rudolph) are going to have a baby. So, where, and among whom of those closest to them, might Burt and Verona best put down roots to raise their impending bundle of joy? The couple embarks on an ambitious itinerary to visit friends and family, and to evaluate cities, and they realize that they must define home on their own terms.

Away We Go also stars Jeff Daniels, Carmen Ejogo, Jim Gaffigan, Maggie Gyllenhaal, Josh Hamilton, Allison Janney, Melanie Lynskey, Chris Messina, Catherine O’Hara, and Paul Schneider.

Away We Go will be released by Focus Features in New York and Los Angeles on June 5th, 2009; and in additional cities throughout June.

DETAILS: Fans will have the opportunity to receive free advance screening tickets in participating Diesel stores with any purchase** or denim try-on*. Following the screening presentations in New York and Los Angeles, Diesel will host two exclusive after-party events that all local screening guests are invited to attend.

New York City Screening – Union Square / June 3

After-party immediately following screening at the Diesel Union Square Store, where guests can pick up a finished copy of the original Away We Go movie soundtrack by Alexi Murdoch (release date Jun 23). Music by DJ Jesse Marco (DJ prodigy from Mark Ronson’s All I Do Records label); Refreshments – Prosecco, Beer and Honest Iced Teas
* Screening and after-party tickets are available as a gift with purchase only at Diesel Union Square, Lexington, and 5th Avenue stores, beginning May 22nd.

Los Angeles Screening – Santa Monica, 3rd Street Promenade/ June 3

After-party immediately following screening at the Diesel Santa Monica Store, where guests can pick up a copy of the original Away We Go movie screenplay by Dave Eggers & Vendela Vida. Music by DJ Spider (Move.meant), Refreshments – Prosecco, Beer and Honest Iced Teas
* Screening and after-party tickets are available as a gift with purchase only at Diesel Santa Monica, Melrose Place, and Beverly Center stores, beginning May 22nd.

Nationwide Screenings – Participating cities and theaters
While supplies last, Diesel Box Office will distribute Away We Go screening tickets to all customers who try on jeans at participating stores in: Chicago, Boston, Dallas, Seattle, Atlanta, DC, Denver, Philadelphia, Miami, Las Vegas, and Honolulu (screening dates may vary per market, so be sure to check with your local Diesel store for details).

*2 screening tickets awarded with any Diesel Denim try-on
**Purchase is required for NY and LA engagements

ABOUT DIESEL BOX OFFICE

Diesel Box Office first launched in 2006 the UK with successful advance film screenings that unveiled such major titles as Volver, Babel, The Prestige, Perfume, Smokin’ Aces, and more. It debuted in the US in 2008 with such films as The Wackness and The Tracey Fragments.

One Response to “Diesel Box Office Presents “Away We Go” Starring John Krasinski and Maya Rudolph”

  1. Nice Little Crisis
    June 1, 2009 at 2:30 pm #

    Interesting, nice cast. Diesel know marketing.

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