With only one new movie opening in wide release over the Halloween weekend, it was thought by many that Kenny Ortega's concert doc Michael Jackson's This Is It (Sony) would bring in a lot of the King of Pop's diehard fans as well as the morbidly curious, but despite reports of huge advance ticket sales and sell-out shows, it opened rather moderately on Wednesday with $7.4 million in just under 3,500 theaters. It managed to pick up some steam over the normally slow holiday weekend, bringing in an estimated $21.3 million, roughly $6200 per site, to end up with a weak $32.5 million in its first five days. Even so, the Los Angeles Times reports the concert doc grossed $101 million worldwide in its first five days, which was enough for Sony to extend what was originally intended as a limited two-week run.

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