CBS Sports' coverage of "Super Bowl XLIV," featuring the New Orleans Saints' 31-17 win over the Indianapolis Colts on Sunday, Feb 7 (6:31-9:50 PM, ET), was watched by a Nielsen estimated average of 106.5 million viewers, making it the most-watched program in television history, eclipsing the finale of "M*A*S*H" in 1983 (106 million).

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